From Beta to Public Release

1. Pre-Launch Checklist

Technical Readiness

Infrastructure Check:
□ Production environment
  • Load balancing
  • Auto-scaling
  • Backup systems
  • Monitoring setup

Security Verification:
□ Security audit complete
  • Authentication
  • Data encryption
  • API security
  • Rate limiting

Performance Check:
□ Load testing done
  • Response times < 200ms
  • Error rate < 0.1%
  • Database optimization
  • Cache implementation

Marketing Preparation

Launch Assets:
□ Website content
  • Homepage copy
  • Feature pages
  • Pricing page
  • Blog posts

□ Marketing materials
  • Product screenshots
  • Demo videos
  • Case studies
  • Social media content

□ Documentation
  • Getting started
  • User guides
  • API docs
  • FAQs

2. Launch Week Schedule

Week 7: Soft Launch

Monday-Tuesday:
□ Final testing
  • Critical paths
  • Payment flows
  • User journeys
  • Analytics tracking

Wednesday:
□ Soft launch
  • Early access list
  • Beta users
  • Initial monitoring
  • Feedback collection

Thursday-Friday:
□ Optimization
  • Performance tuning
  • Bug fixes
  • User feedback
  • System adjustments

Week 8: Public Launch

Monday:
□ Launch preparation
  • Team briefing
  • System check
  • Support ready
  • Communications ready

Tuesday:
□ Public launch
  • Announcement posts
  • Email campaigns
  • PR outreach
  • Community engagement

Wednesday-Friday:
□ Launch monitoring
  • User acquisition
  • System performance
  • Support tickets
  • Feedback analysis

3. Communication Strategy

Launch Communications

Announcement Sequence:

1. Pre-Launch (Day -7)
□ Teaser content
  • Email warmup
  • Social media buzz
  • Blog posts
  • Community updates

2. Launch Day
□ Official announcement
  • Product hunt
  • Social media
  • Email blast
  • Blog post

3. Post-Launch
□ Success stories
  • User testimonials
  • Usage metrics
  • Feature highlights
  • Community engagement

Support Readiness

Support Channels:

1. Primary Support
□ Email support
  • Response time: 2h
  • Template answers
  • Escalation path
  • Follow-up process

2. Self-Service
□ Knowledge base
  • Setup guides
  • FAQs
  • Troubleshooting
  • Best practices

3. Community
□ Community forum
  • User discussions
  • Feature requests
  • Tips & tricks
  • Success stories

4. Monitoring Framework

Launch Metrics

Real-time Monitoring:

1. System Metrics
□ Performance
  • Response times
  • Error rates
  • Server load
  • Database performance

2. User Metrics
□ Acquisition
  • Signup rate
  • Conversion rate
  • Activation rate
  • Drop-off points

3. Business Metrics
□ Revenue
  • MRR growth
  • Average deal size
  • Conversion rate
  • Churn indicators

Alert System