Data-Driven Feature Prioritization System

1. Scoring Components

Impact Metrics (1-5 Scale)

1. Revenue Impact
5: Direct revenue increase >20%
4: Revenue increase 10-20%
3: Revenue increase 5-10%
2: Revenue increase 1-5%
1: No direct revenue impact

2. User Value
5: Solves critical pain point
4: Significant workflow improvement
3: Moderate user benefit
2: Minor convenience
1: Minimal user impact

3. Strategic Value
5: Major competitive advantage
4: Strategic market position
3: Moderate market impact
2: Minor strategic benefit
1: No strategic impact

4. Retention Impact
5: Significantly reduces churn
4: Moderately reduces churn
3: Slight churn impact
2: Indirect retention benefit
1: No retention impact

Effort Assessment (1-5 Scale)

1. Development Time
5: >3 months
4: 1-3 months
3: 2-4 weeks
2: 1-2 weeks
1: <1 week

2. Technical Complexity
5: Complex system changes
4: Multiple service changes
3: Moderate complexity
2: Simple changes
1: Minor updates

3. Resource Requirements
5: Full team, external resources
4: Multiple team members
3: Two developers
2: One developer
1: Part-time resource

4. Maintenance Cost
5: High ongoing maintenance
4: Regular maintenance
3: Moderate maintenance
2: Minor maintenance
1: No maintenance needed

2. Priority Calculation

Scoring Formula

Priority Score = Impact Score / Effort Score

Impact Score = (Revenue + User Value + Strategic + Retention) / 4
Effort Score = (Dev Time + Complexity + Resources + Maintenance) / 4

Priority Categories:
High Priority: Score > 1.5
Medium Priority: Score 0.8-1.5
Low Priority: Score < 0.8

3. Implementation Framework

Feature Analysis Template

Feature Name:
[Feature Description]

Impact Assessment:
□ Revenue Impact: [1-5]
  Evidence:
  • Market research
  • User feedback
  • Competitor analysis

□ User Value: [1-5]
  Evidence:
  • User interviews
  • Support tickets
  • Usage data

□ Strategic Value: [1-5]
  Evidence:
  • Market position
  • Competitive analysis
  • Growth potential

□ Retention Impact: [1-5]
  Evidence:
  • Churn analysis
  • User feedback
  • Usage patterns

Effort Assessment:
□ Development Time: [1-5]
  Breakdown:
  • Technical scope
  • Dependencies
  • Testing requirements

□ Technical Complexity: [1-5]
  Considerations:
  • System impact
  • Integration needs
  • Technical debt

□ Resource Requirements: [1-5]
  Needs:
  • Team composition
  • External resources
  • Tools/services

□ Maintenance Cost: [1-5]
  Factors:
  • Ongoing support
  • Updates needed
  • Performance impact

4. Decision Matrix

Priority Mapping

Quadrant Analysis:

High Impact, Low Effort
• Quick wins
• Immediate implementation
• High priority

High Impact, High Effort
• Strategic projects
• Careful planning
• Phased implementation

Low Impact, Low Effort
• Nice to have
• Sprint fillers
• Opportunistic

Low Impact, High Effort
• Avoid
• Reassess need
• Postpone

5. Example Scoring

Feature Examples

1. Single Sign-On Integration
Impact:
• Revenue: 4 (Enterprise appeal)
• User Value: 4 (Convenience)
• Strategic: 4 (Enterprise ready)
• Retention: 3 (Security)
Impact Score: 3.75

Effort:
• Dev Time: 3 (3 weeks)
• Complexity: 4 (Security)
• Resources: 2 (One dev)
• Maintenance: 2 (Minor)
Effort Score: 2.75

Priority Score: 1.36 (Medium)

2. Bulk Import Feature
Impact:
• Revenue: 3 (Time saving)
• User Value: 5 (Critical need)
• Strategic: 3 (Competitive)
• Retention: 4 (Efficiency)
Impact Score: 3.75

Effort:
• Dev Time: 2 (2 weeks)
• Complexity: 2 (Standard)
• Resources: 2 (One dev)
• Maintenance: 1 (Minimal)
Effort Score: 1.75

Priority Score: 2.14 (High)

6. Validation Process

Review Checklist